Anything Dance is excited to unveil our plans for a new concept store set to open early January 2021!
It will supersede our current Croydon store, featuring a completely renovated shop front, dedicated pointe shoe fitting space and state of the art retail fit out to inspire performers of all ages.
Customers can expect to find a carefully curated and unique selection of dance products that are based on a deep understanding of the Australian dance industry and their own customer feedback.
Servicing the Sydney dance community for over 15 years, our Anything Dance co-founder Daniela Kelly-Roffe says the new store is inspired by our local dance members.
“Our plans for the concept store came from my determination to think outside of the box and consider how can I do things differently to offer a better shopping experience? ” she said.
On top of providing a selection of best-sellers and essential dance, gymnastics and activewear products, our store will offer specific styles — which are determined by digital commerce data to serve customers exactly what they want when they want it. That means new dancewear will fill the store, sometimes even exclusively.
The launch of the concept store also comes with a new service - customised studio uniforms - which was highly requested from dance studios around the Sydney area.
"We have listened to what our customers are telling us, and now we are investing in innovating our retail offering," Kelly-Roffe says. "Otherwise why would you choose to shop in store?”
Anything Dance Campbelltown is currently open until Christmas Eve while Croydon is undergoing renovations from Monday the 21st of December.
The Anything Dance concept store will launch from the 11th of January 2021.
All performers, family members and dance teachers are welcome and invited to the store opening in the new year.
We can't wait to see you in our new store!
Love,
The Anything Dance Team x
See our feature in Dance Informa! Read it HERE.
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