Anything Dance Blog

Jemma Pascolini
Daniela Kelly, Co-Founder of Anything Dance, on Being An Entrepreneur

Daniela Kelly, Co-Founder of Anything Dance, on Being An Entrepreneur

When Daniela Kelly - co-founder of Anything Dance - began her business journey, she had no idea she would be paving the way for small dance boutiques to take over the online world.  Now, with her gorgeous 19-month-old son Xander and supportive husband of 5 years motivating her to work even harder, Daniela has introduced more exciting brands to her fashionable curation of dancewear and isn't slowing down any time soon. We sat down with Daniela to talk about her journey as an entrepreneur, including her biggest challenges, highlight moments and must-have items this season.  Where did the idea of Anything...

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Daniela Kelly
Anything Dance Concept Store Coming 2021

Anything Dance Concept Store Coming 2021

Anything Dance is excited to unveil our plans for a new concept store set to open early January 2021! It will supersede our current Croydon store, featuring a completely renovated shop front, dedicated pointe shoe fitting space and state of the art retail fit out to inspire performers of all ages. Customers can expect to find a carefully curated and unique selection of dance products that are based on a deep understanding of the Australian dance industry and their own customer feedback. Servicing the Sydney dance community for over 15 years, our Anything Dance co-founder Daniela Kelly-Roffe says the new store is...

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Daniela Kelly
The Ultimate Dancers Gift Guide for Christmas 2020

The Ultimate Dancers Gift Guide for Christmas 2020

Are you struggling to find the perfect Christmas gift for your little ballerina or dancer friend? No one wants to give a gift that will be shoved onto a shelf to gather dust! That's why we have created a list of the latest gifts all dancers will love - and actually use. Plus we've covered all budgets and ages to help you find that special gift just in time for Christmas.  Capezio The Wiggles Collection International dancewear brand Capezio joined The Wiggles in a national partnership this year - bringing ballet, dance and movement all together.   So, if the dancer in your family...

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Daniela Kelly
Interview with Ballet Star: Juliet Doherty

Interview with Ballet Star: Juliet Doherty

Here at Anything Dance, we love celebrating talented artists who are making it big in the dance industry. So, you can only imagine our excitement when we found out ballet star and actress, Juliet Doherty would be visiting our Sydney store! Juliet has won gold twice at one of the biggest ballet competitions in the world – the Youth America Grand Prix, danced at the Radio City Hall alongside the famed Rockettes and performed in The Kennedy Center musical Little Dancer. The young role model also has a huge social media following and uses this platform to share parts of her personal and...

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